My Final year at JMU is Coming to an End?

April 24, 2012 Brittany Bertolino Uncategorized

  Brittany Bertolino’s Traffic the Entire Semester    I have realized from looking at my Google Analytics account, I have had many visitors up to 122 visitors and 93 unique visitors.  I did find something interesting such that when someone does visit my account, they tend to stay on my site for around 3 minutes. [...]

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Search Engine Optimization

April 17, 2012 Brittany Bertolino Uncategorized

I did a lot to optimize my page such as bold words and center headings as well as link many jmu related topics to my page.  some key data from my SEO Diagnostic Test A, I had used google to search for one of my pages and it came up on the 7th page.  After [...]

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How much Information could you gain from Google Webmaster Tools?

April 9, 2012 Brittany Bertolino Uncategorized

Google Webmaster Tools are interesting and very informational because it gives you results on how well your website is doing.  Marketers should use Google Webmaster Tools because it tracks and improves your sight performance.  Search Queries page provides information about Google Web Search queries that have returned pages from your site.  You could also see [...]

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Influential Speaker on Social Media- Ms. Van Horn

April 4, 2012 Brittany Bertolino Uncategorized

I am pleased to say that On March 27th, we had an influential speaker come in, named Deb Van Horn, who discuss how important social media is for her company, Rockingham Mutual Insurance aka The Rockingham Group.  Ms. Van Horn is the vice president of support services within her company.  Her duties consist of providing [...]

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Does Best Buy and Walmart have Similar Policies?

April 2, 2012 Brittany Bertolino Uncategorized

In this blog post, I will be analyzing social media policies between Walmart and Best Buy. First I will discuss their similarities and then their differences. Walmart’s social media guidelines read, “We engage with our customers and stakeholders beyond the walls of our stores: you can find us on Facebook, Twitter, YouTube, Flickr and Foursquare.”  [...]

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How to Create Your Own Unique Website

March 19, 2012 Brittany Bertolino Uncategorized

  WordPress is an interesting and exciting tool that is used to start creating your own website! The first step is to create a unique theme that will bring readers to your website.  I chose the NatureFox theme because it is easy to follow and I thought the color green was pretty to have on [...]

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WOM is the Most Effective

February 27, 2012 Brittany Bertolino Uncategorized

  Of all the articles I read, they mostly explained how important MOM is to every company.  A New Way to Measure Word-Of-Mouth Marketing article explains that customers use WOM  because it is free and if you have a trusted source to get information from, they will give you the best recommendations possible.The article explains [...]

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Twitter, Twitter, Tweet, Tweet Birdie

February 12, 2012 Brittany Bertolino Uncategorized

  I absolutely love Twitter! The first time I was introduced to Twitter, I did not enjoy it because I felt that it was like “facebook’s statuses” and I was not a fan of those.  Everything changed once I got an iphone and I started using it a lot more for different reasons. I check [...]

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CalmingNature

February 11, 2012 Brittany Bertolino Internet MarketingWord Press

The theme I chose for my website is named NatureFox 1.0.10 by Foxload.  It took me a few hours to go through the different themes because I first wanted a theme that had purple in the background because that is my favorite color.  Then I thought the purple wasn’t professional enough. Finally I came across [...]

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My First MKTG 470 Blog Post

January 19, 2012 Brittany Bertolino Internet Marketing

Welcome to my blog.  I am currently enrolled in Strategic Internet Marketing (MKTG 470) taught be Dr. Theresa B. Clarke at James Madison University.  As one of the course requirements, all students will be completing some of the assignments as blog posts.  This is my first official blog post for Dr. Clarke’s course in the [...]

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